Privacy Policy

Last updated: 20 July 2026

PurseMe ("PurseMe", "we", "us", "our") is a women-only community app for personal safety and sharing everyday essentials. This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, and the rights you have. It applies to the PurseMe mobile app and purseme.co.uk.

PurseMe is intended only for women aged 18 and over in the United Kingdom.

1. Information we collect

Information you provide

• Account details — name, email address, and (optionally) phone number and profile photo.
• Identity verification — an image of a UK government-issued ID document (passport or photocard driving licence) and a self-portrait ("selfie"), together with your date of birth and gender. Our team manually reviews these to confirm that members are women aged 18+ and to keep the community safe. Verification images are stored privately on our own secured cloud storage (Amazon Web Services, UK/EU) and are used only for verification and safety — they are not sold or shared with third parties for any other purpose.
• Content you create — item listings and photos, messages you send to other members, community posts, comments, and ratings.
• Emergency contacts — names and phone numbers you choose to add for safety features.
• Support communications — information you send us when you contact support.

Information collected automatically

• Precise location — with your permission, to show nearby items and members, to share your live location with people you choose, and to power safety features such as the Panic Button and Check-Ins.
• Device & usage data — device model, operating system, app version, and a push notification token, plus basic diagnostics needed to operate and secure the service.

Payment information

PurseMe PRO is a paid subscription. Payments are processed by Apple (in-app purchase on iOS) or Stripe (on Android and the web). We do not receive or store your full card details; we receive only the subscription status needed to grant PRO features.

2. How we use your information

• To create and manage your account and provide the app's features.
• To verify that members are women aged 18+ and to maintain a safe, trusted community.
• To operate safety features (Panic Button, Safety Check-Ins, Live Location, SOS) and notify your emergency contacts when you trigger them.
• To enable sharing and discovery of essentials, messaging, and community interaction.
• To process subscriptions and manage PRO access.
• To send service and safety notifications, and to respond to support requests.
• To detect, prevent, and address fraud, abuse, and security issues, and to comply with our legal obligations.

3. Legal bases (UK GDPR)

You can withdraw consent at any time (for example, by turning off location permission or deleting your account); this does not affect processing carried out before withdrawal.

4. How we share your information

We do not sell your personal data. We share it only as described here:

• Other members — your profile, listings, posts, ratings, and messages are shared with members you interact with. Your live location is shared only with people you choose.
• Emergency contacts — notified with relevant details (including location) when you trigger a safety feature.
• Service providers (processors) who host and operate the service on our behalf, listed below.
• Legal & safety — where required by law, or to protect the rights, property, or safety of our members or the public.

5. International transfers

We store data primarily in the United Kingdom / European Economic Area. Where a provider processes data outside the UK/EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

6. How long we keep your data

We keep your personal data for as long as your account is active. When you delete your account, it is scheduled for permanent deletion after a 30-day grace period during which you can reactivate by logging in. After that period, we delete or anonymise your data, except where we must retain limited information to comply with legal obligations or to resolve disputes.

7. Your rights

Under UK data protection law you have the right to access, correct, delete, or port your data, to restrict or object to certain processing, and to withdraw consent. To exercise any of these, email hello@purseme.co.uk. You can delete your account at any time from within the app (Settings → Privacy → Delete Account). If you have a concern you can also complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We use technical and organisational measures — including encryption in transit, access controls, and private storage for sensitive documents — to protect your data. No system is perfectly secure, but we work to protect your information and to promptly address any issues.

9. Children

PurseMe is only for women aged 18 and over. We do not knowingly collect data from anyone under 18. If we learn that we have, we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will revise the "Last updated" date above and, where appropriate, notify you in the app.

11. Contact us

PurseMe Limited, 16 Cutter Lane, London SE10 0XW, United Kingdom — hello@purseme.co.uk.